Value Creation System
We believe that organizational value is created by connecting aspiration and execution. This system begins with Mission and ends with Talent.
Mission--why we exist
A mission is a statement of purpose. It defines who you are and endures over time. Fulfilling the mission is the ultimate aspiration of an organization’s work. Vision--what we want to become Vision conveys a vivid image of a compelling long-term goal. President Kennedy provided the benchmark for vision statements in 1961: “This nation should commit itself to achieving the goal, before the decade is out, of landing a man on the moon and returning him safely to the earth.” Clear, concise, and a call to collective action. Values--what we stand for A company’s core values are those shared principles that define its culture and bind its people together in their ideas, decisions, and actions. |
Capabilities--organizational competencies
An organization’s capabilities are its set of differentiating competencies that enable the achievement of strategy. Organization--the right system This is the living system that must build the capabilities that deliver the strategy to reach the vision and fulfill the mission. Talent--the right people This is what matters most in any organizational system. The right group of individuals comes together to perform in away that expresses their values, manifests their capabilities, and creates tangible value for the firm, its customers and its stakeholders. |
Strategy--where and how we will win
Strategy is the binding agent between aspiration and execution that determines which markets, what offering, and how to differentiate.
Strategy is the binding agent between aspiration and execution that determines which markets, what offering, and how to differentiate.